Muskaan TanwarStart a Project

Portfolio · Vol. 01 · 2026

Social Media Strategist
Content Systems for
Brands & Founders.

Strategy-led content. Consistency over chaos. Visibility that builds trust.

See Selected Work Start a Project

✦ Worked across B2C & B2B brands✦ 4+ years experience✦ Strategy + Creative Direction✦ Content systems that drive trust

(01) About Me

Hi, I'm Muskaan.

Portrait of Muskaan Tanwar — Social Media Strategist

Muskaan Tanwar — India

I'm a Social Media Strategist specialising in building structured content systems. I help brands and founders move from inconsistent posting to systems that drive visibility, trust, and revenue.

With 4+ years of experience across B2C and B2B industries, I work at the intersection of strategy, content, and creative direction — ensuring every piece of content has a purpose.

I focus on intentional content — not random posting — ensuring every piece supports a clear brand and business goal.

13+

Brands

4+

Years

B2C / B2B

Industries

(02) What I Do

What I do.

01

Social Media Strategy

End-to-end content strategy, pillar systems, and brand voice frameworks built for measurable growth.

02

Content Systems

Turning scattered posting into structured content systems. Repeatable content engines and template libraries that keep brands consistent at scale.

03

Brand Positioning

Building brand voice, positioning, and consistency.

04

Creative Direction & Design

Creating scroll-stopping creatives and content concepts.

05

Personal Brand Building

Positioning and content systems for founders and leaders who want to be seen as the category voice and show up online without burnout.

→ My work sits at the strategy + creative direction level, not task-based posting.

(03) Selected Work

Work projects.

View All (13) →

Footwear Brand

Lifestyle / D2C

Building a consistent, premium social presence and supporting marketing campaigns through strong visuals.

Jewellery Brand

Luxury / Heritage

Elevating visual identity across platforms with elegance and consistency.

Medicine Brand

Building a clear and trustworthy social media presence while supporting promotional campaigns.

Coffee Brand

F&B / Lifestyle

High-impact ad creatives to promote products.

Skincare Brand

High-performing ad creatives to support product discovery and conversion.

Architect — Personal Brand

Educating the audience, showcasing architectural work, and building engagement through thought-led content.

(04) Services

Premium services.

01

Content Strategy & Positioning

✦Brand voice, messaging & positioning
✦Content pillars & frameworks
✦Social media strategy

02

Content Systems

✦Monthly content calendars
✦Hook libraries & content ideas
✦Founder content systems

03

Creative Direction & Execution

✦Carousel & reel concepts
✦Ad creatives (performance-focused)
✦Campaign visuals

04

Founder & Thought Leadership

✦Ghostwriting
✦LinkedIn content strategy
✦Personal brand building

(05) How I Work

How I work.

01

Discovery

Deep audit of brand, audience and current presence. We define what 'premium' means for you.

02

Strategy

Content pillars, positioning, formats and a clear roadmap built around business goals.

03

Creative Systems

Visual language, templates and creative direction — the engine that powers consistency.

04

Execution

Monthly content, campaigns, and ad creative — designed, refined and delivered.

05

Iteration

Performance review, refinement, and continuous improvement against the metrics that matter.

(06) Why Me

Why work with me.

01

Strategy-first approach

02

Cross-industry experience

03

Strong blend of content + design + marketing

04

Focus on growth, not just aesthetics

05

Reliable & deadline-driven